The Kenya Revenue Authority (KRA) is set to launch their own web-based television station on Monday October 3rd 2022.
The new TV station, dubbed ‘KRA TV’ will be hosted on KRA website and according to Nation Africa, will drive a demand-based viewership.
The ‘KRA TV’ platform will be hosted on KRA website and drive a demand-based viewership. The station will host customized tax content that the public may consume at their convenience,” the authority said in a statement issued by the Deputy Commissioner, Marketing and Communication, Grace Wandera.
The national taxing agency has said that the web-based and streaming content aired will educate Kenyans on tax compliance and management.
In a press statement dated Friday, September 30, KRA, through its deputy commissioner in charge of marketing and communications Grace Wandera, said the station called KRA TV will go live on Monday as Kenya marks the annual taxpayers’ month.
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“The station will host customized tax content that the public may consume at their convenience. The key features on the TV will include scheduled live programming of tax awareness activities like Tax Talks, Tax Thursdays, Stori za Ushuru and other education programmes. The TV station will also air a wide range of simplified and downloadable content for various taxpayer categories among the many other programmes,” KRA said.
The station’s planned launch will coincide with the launch of the 2022 Taxpayers’ Month – an annual event meant to celebrate compliant taxpayers. The KRA recorded its highest ever revenue growth in the financial year ended June 2022 as it collected Ksh2.031 trillion, up from Ksh1.669 trillion in the 2020/21 financial year.
